World Luxury Day October 8, 2026 Invites the Global Luxury Industry to Celebrate What Defines Luxury Today

The second annual celebration brings together luxury leaders and introduces the inaugural World Luxury Day Manifesto

New York, NY, Oct. 08, 2026 (GLOBE NEWSWIRE) -- The World Luxury Chamber of Commerce (WLCC), announces the second annual World Luxury Day on October 8, 2026, bringing the international luxury community together for a global celebration of excellence, craftsmanship, innovation, sustainability, and the people who bring these values to life. World Luxury Day was created as a dedicated moment for the industry to recognize its achievements, celebrate the people behind them, and open a wider conversation about the meaning and future of luxury. This year, World Luxury Day introduces the World Luxury Day Manifesto, a landmark global publication bringing together the perspectives of luxury leaders, innovators, and visionaries to define what luxury truly means today. 

WLCC is inviting luxury brand leaders, entrepreneurs, creators and professionals from around the world to answer a deceptively simple question: What does luxury mean to you? They can share their perspective publicly on LinkedIn or Instagram using #WorldLuxuryDay and invite other members of the luxury community to continue the conversation. The deadline for contributions is October 8. 

We often define luxury by what we see: a product, an experience, a brand. But ultimately, its value comes from the people behind it: those who imagine, create, craft, innovate and pass on exceptional savoir-faire. Recognizing their contribution matters. They are the link between the heritage of our industry and what it will become next.

The Global Brand Marketing Director, Pietro Zambetti, of Maserati, the legendary Italian luxury and high performance automobile manufacturer, commented, “World Luxury Day is an amazing opportunity to remind us of the importance of luxury experiences and luxury brands in today’s world. Luxury trends, behaviors, and technologies continuously change. Taking a moment to focus on them and take a closer look at the industry is crucial.”

Jeremie Bernheim, Chief Marketing Officer of RAYMOND WEIL, the Swiss luxury watchmaker renowned for blending Swiss precision, artistic inspiration, and timeless elegance into accessible yet high‑quality timepieces stated, “To me, World Luxury Day is an opportunity to recognize what truly sits behind luxury: people, knowledge and a constant pursuit of excellence.

World Luxury Day also gives us an opportunity to look beyond individual brands and sectors and celebrate what we share as an industry. It is a moment to recognize our collective strengths, but also our responsibility to nurture talent, preserve know-how and continue raising the standards that define luxury.”

The World Luxury Day Manifesto: A Collective Voice for the Industry

The Manifesto will be shaped entirely by the voices of the community itself - industry leaders, brands, media and luxury communities - capturing the collective wisdom, experience, and vision of the people who live and breathe luxury every day. It will serve as a living document of record for the global luxury industry, growing and evolving with each edition of World Luxury Day.

Every luxury professional has the opportunity to contribute by sharing their perspective on social media and becoming a co-author of this landmark publication. After the review, the most compelling contributions will be used as a foundation for creating the inaugural World Luxury Day Manifesto, with contributors recognized as official co-authors. The World Luxury Day Manifesto will be officially released in October 2026 on the World Luxury Chamber of Commerce official website.

"Luxury is ultimately defined by the people who create it, deliver it and experience it. World Luxury Day gives the global luxury community an opportunity to put those perspectives into words and consider the values we want luxury to represent," says Alexander Chetchikov, President of the World Luxury Chamber of Commerce.

Discover how to participate in the World Luxury Manifesto and access the campaign assets here.

From a Day of Celebration to a Global Movement

Brands, media, industry organizations and professionals are encouraged to create their own conversations and activations in the lead-up to World Luxury Day, October 8, giving the initiative relevance across different sectors, markets and communities. 

To see how the global luxury community is joining the celebration, explore #WorldLuxuryDay on social media.

Start of Month of Luxury

World Luxury Day on October 8 also marks the start of the Month of Luxury, a month dedicated to celebrating the people, craftsmanship, creativity, and innovation behind luxury. Throughout October, brands, creators, and communities worldwide are invited to take part through events, experiences, and special initiatives that bring the Month of Luxury to life.

At its core, World Luxury Day remains a celebration of the people behind luxury: the artisans preserving generations of savoir-faire, the innovators developing new ideas, the entrepreneurs and leaders building exceptional businesses, and the professionals responsible for creating extraordinary experiences every day.

On October 8, the international luxury community will come together around the four values at the heart of World Luxury Day: Excellence, Craftsmanship, Innovation and Sustainability.

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About World Luxury Day: World Luxury Day is a global initiative established by the World Luxury Chamber of Commerce and celebrated annually on October 8. It brings together the international luxury community to recognize the people, achievements, and values behind the industry and to encourage a global conversation about the present and future of luxury.

About the World Luxury Chamber of Commerce: The World Luxury Chamber of Commerce is a global organization connecting leaders, entrepreneurs, and decision-makers across the luxury industry. Through its international network, industry initiatives, partnerships and knowledge exchange, WLCC provides a platform for dialogue, collaboration and professional engagement across the luxury community.

Join the WLCC community to stay updated: https://worldluxurychamber.com/wlcc-community/

Press Inquiries

Carolina Irato
Carolina [at] hundredstoriespr.com
https://worldluxurychamber.com/